China
Everything you need to know about censorship in China in 4 minutes – Bloomberg West video
Apr 25th
I came across something on Twitter last night that made me go “Wow!” It was this 4-minute video interview between Emily Chang of Bloomberg West and Dr. Kai-Fu Lee. Dr. Lee is a venture capitalist for Chinese mobile app developers with an impressive Google-Apple-Microsoft resume and was recently named one of TIME’s 100 most influential people of 2013: How Will Social Media Change China?
In my opinion, commentary on Chinese Internet censorship falls into three themes:
- The morals and human rights of freedom of speech/information
- Assertions that freedom of access to information strengthens national economies
- Can U.S.-based websites that are popular everywhere but China get uncensored, and if so, will Chinese people even use them?
In the the video, Emily and Dr. Lee insightfully and accurately address all of the above themes in just over four minutes.
The only thing I would add is something that is always missing from media coverage on censorship in China: People outside China think that the government universally bars everyone from visiting certain websites, but actually you can access all the same sites as in the United States if you are privileged enough, meaning you have the money to pay for a VPN that makes your computer think it’s based outside China and the personal connections to find out which VPNs are the best to use at any given time. It’s more of a pain than using the Internet in the U.S., but it’s possible. Some businesses, such as global public relations agencies, pay for VPNs for their China offices’ computers so their workers can have unlimited website access.
Here is Emily and Dr. Lee’s full interview, which includes the segment above plus Dr. Lee’s thoughts on Apple and Google in China and China’s smartphone market: Kai-Fu Lee on China’s Mobile Market, Innovation.
What do China, public relations and cloud computing have in common?
Jan 29th
Since about 2009, I’ve been on a fairly constant quest to prioritize one area I’m truly passionate about and makes me employable so I can center my online personal brand around it. After all, people tend to be most effective at developing an online reputation as being qualified if they talk about one thing all the time. My struggle with this is I have so many seemingly unrelated curiosities, which I develop more and more of the longer I work in public relations:
- China
- public relations
- social media (which I maintain public relations professionals should know as much about as media relations)
- communications measurement
- business-to-business communications
- how to manage companies and teams
- cloud and mobile computing (which are connected)
- increasingly, LGBT rights
- various pop culture, usually involving LGBT celebrities
So what do all of these have in common? When people ask me why I like Beijing so much, the answer is very obvious to me: “I like Beijing because it feels like you are in the middle of something very important that is changing very quickly.” I realized that I could say the same about any of the other topics listed above. All my professional interests are:
- important
- changing quickly
- misunderstood or under-appreciated
“Important” is a subjective term. In this context, I mean something that currently affects large numbers of people, creates a lot of financial opportunity, will become part of history textbooks decades in the future, or some combination of those factors.
In terms of the under-appreciated or misunderstood aspect, this could be why I took American Sign Language as my high school language and why I’m drawn to an industry with such a bad reputation among the general public as public relations. The main reason I was interested in traveling to China as a child, before I ever anticipated I would work there for two years, is that China is the world’s most populous country and has an amazing history, but in school we learned mostly about the U.S. and Western Europe. There is a lot of ignorance within the U.S. about what China is really like and vice versa, likely as a result of China and the U.S. not having even basic diplomatic relations until President Nixon visited Beijing in 1976.
So, there you have it. I will blog and tweet and do whatever else online (on websites I use for professional interests) about things that are important, changing quickly, and misunderstood or under-appreciated. I think for the sake of simplicity now, though, I’ll call the topics China, public relations, and a little bit of high tech. :)
4 Speakers’ PR Best Practices from Global Mobile and Cloud Conference [imported from Seattle Guanxi]
Apr 2nd
Earlier this month, I attended the first ever Global Mobile and Cloud Conference, co-organized by the Chinese Microsoft Employee Network and the North America China Council. I went mostly for my own industry education and the China focus. However, because my coworkers and I manage speaking opportunities for technology clients, and I knew Veronica and I would be starting this blog soon, I made sure to look out for speaking best and worst practices from a public relations standpoint.
Here are my four favorite speakers, what they did right, and what my least favorites did wrong, in my opinion:
Albert Shum, Windows Phone Design Studio General Manager, Microsoft
I was expecting to hate the presentation on Windows Phone, but instead, Albert’s presentation was one of my favorites of the day. As highlights, he:
- Acknowledged his product’s competition – iOS – had a much larger market share, then focused on Windows Phone’s future.
- Used story elements, such as creating a character. He shared market research with us on the character Windows Phone has decided will be its best target customer, a young man named “Wei.”
- Provided exclusive, specific information that was interesting to the whole audience. I found the market information on young, somewhat affluent, urban Chinese – pretty similar to my friends in China – fascinating and informative.
- Didn’t waste time or people’s attention by talking about common knowledge information. In this case, he began his presentation by acknowledging that everyone’s trying to figure out how to sell products to Chinese consumers.
Gang He, CEO at Grand Cloud
Halfway through Gang He’s presentation, I decided I should move to China and work for a cloud computing company. Then I realized this decision was merely a result of his persuasion at work. As highlights, he:
- Positioned himself as an expert on the conference topics through sharing specific, useful knowledge. At the end of his presentation, the moderator called his presentation amazing and summarized that he probably told us everything we could possibly want to know about cloud computing in China.
- Painted a picture of his industry and country as having exploding business opportunities, but ones that you should partner with locals for. He explained several factors that are contributing to massive business opportunities for cloud computing in China, as well as the challenges companies face in the same industry.
- Plugged his company’s product, but made sure to share impressive proof points while doing so. 8,000 customers bought Grand Cloud in the first two months of its availability.
Weiling Li, Vice President, iSoftStone
I’ve attended several panel discussions at a variety of events, and I’ve decided that they are inherently difficult for everyone involved: audience, moderator and speakers. Weiling Li showed the key to a successful panel is the moderator taking control. He:
- Announced a format for Q&A at the beginning of the session, letting everyone know that first he would ask questions, then he’d open it up to questions from attendees.
- Addressed questions to specific panelists to prevent some from speaking way more than others.
- Was available to answer questions if prompted, but focused on the panelists’ knowledge instead of his own.
George Zhu, Senior Program Manager, HTC
George was the most impressive panelist I saw of the day. He:
- Began with his employer’s elevator pitch, including how it was relevant and qualified for the conference topic, when prompted to introduce himself.
- Closed with a call to action to apply to work for his employer, when prompted for closing remarks.
I’m not going to name my least favorite speakers of the day; instead, I’ll outline worst practices. Don’t:
- Make the presentation only useful to those who use a certain product, unless the event is some sort of users’ conference such as WordCamp or Dreamforce.
- Show off your own personal abilities.
- Attack another company repeatedly throughout your presentation.
- Related to the above, don’t come off as competitive for the sake of it. People with this quality often do well in business, but it can come off the wrong way during presentations.
What technology speaking best practices do you recommend? Did you go to the Global Mobile and Cloud Conference? What did you think?
Images taken without permission from Global Mobile and Cloud Conference.Welcome to Seattle Guanxi [imported from Seattle Guanxi]
Apr 2nd
By Beth Evans
Thank you for checking out Seattle Guanxi, a blog by Veronica Truong and I for people in Seattle who like China, public relations and social media.
Three factors motivated me to ask Veronica to start a group blog with me:
- I realized I knew some cool people in Seattle who, like me, were into both public relations and China.
- I noticed a lot of China-related stories in Seattle media that were obviously driven by public relations practitioners, such as the Bing/Baidu partnership and the opening of the Seattle Chinese Garden, which I could blog about.
- I remembered that during his presentation at Puget Sound PRSA’s 2011 Jumpstart event, Scott Meis recommended group blogging as a way to excel in online personal branding for a relatively low time commitment.
We’re hoping that Seattle Guanxi will be not only a blog but a resource, which is why we include suggested events and groups on our site. We are also considering including Seattle area job and volunteer postings related to this blog’s topics.
In my opinion, successful new blogs today rely heavily on community, include video and treat the blog’s site as part of a content ecosystem that also includes Twitter and Facebook. We plan on incorporating all of these into Seattle Guanxi, accomplishing the community part by interviewing and including contributed posts from people who are more influential and popular than us. You will see video through our own vlogging and hopefully video interviews, as well. We also have a @seattleguanxi Twitter handle and Seattle Guanxi Facebook page that we will use within the contexts of those two sites’ own communities.
Feel free to comment below or communicate with us on Twitter or Facebook on what you would most like to see out of this blog.
Adding blog posts from Seattle Guanxi
Apr 2nd
My last Beijing Duck blog post was in October. This is a bit embarrassing, but I have been posting content online consistently since then, which I’m making sure to add here.
First, I briefly, co-founded, blogged and tweeted Seattle Guanxi, with the idea that I would maintain both this blog and that. Actually, I maintained neither, and am now adding all my Seattle Guanxi posts to this blog because I hope to integrate the blog’s topics, content for Seattleites who are interested in both public relations and China, into this blog.
Another excuse for lack of Beijing Duck activity is within a month of launching Seattle Guanxi, I worked on the Washington United for Marriage launch, which is currently in the running for a national public relations award, a Holmes Report Gold SABRE Award. I contributed many of the @WA4Marriage tweets and Washington United for Marriage Facebook posts in November 2011.
Lastly, at the beginning of January 2012, I took over managing strategy and execution for my employer Nyhus Communications’ blog, Facebook, LinkedIn and Twitter, on top of my existing client work.
I’m planning to restart blogging here, outside of work, but in the meantime, enjoy my Seattle Guanxi posts. Maintaining a personal blog and strategic social media presence has benefited me enormously both personally and professionally; I get great joy when people who live the distance of a long airplane flight from me email me out of the blue asking for advice on working in public relations or art in China as a result of reading my blog. I really admire the people who work a standard public relations agency work week then take the time to actively maintain an online personal brand.
Just Started a Second Blog: Seattle Guanxi
Oct 22nd
I’d like to let everyone know that I’ve just started my first group blog, Seattle Guanxi, on public relations, social media and China as they relate to Seattle. I will still maintain this blog, Beijing Duck.
Three factors motivated me to ask Veronica Truong to start a group blog with me:
- I realized I knew some cool people in Seattle who, like me, were into both public relations and China.
- I noticed a lot of China-related stories in Seattle media that were obviously driven by public relations practitioners, such as the Bing/Baidu partnership and the opening of the Seattle Chinese Garden, which I could blog about.
- I remembered that during his presentation at Puget Sound PRSA’s 2011 Jumpstart event, Scott Meis recommended group blogging as a way to excel in online personal branding for a relatively low time commitment.
We’re hoping that Seattle Guanxi will be not only a blog but a resource, which is why we include suggested events and groups on our site. We are also considering including Seattle area job and volunteer postings related to the blog’s topics.
In my opinion, successful new blogs today rely heavily on community, include video and treat the blog’s site as part of a content ecosystem that also includes Twitter and Facebook. We plan on incorporating all of these into Seattle Guanxi, accomplishing the community part by interviewing and including contributed posts from people who are more influential and popular than us. You will see video through our own vlogging and hopefully video interviews, as well. We also have a @seattleguanxi Twitter handle and Seattle Guanxi Facebook page that we will use within the contexts of those two sites’ own communities.
How is Seattle Guanxi going to be different than this blog, Beijing Duck? Well, in addition to the community features listed above, the content focus is different. Beijing Duck’s content sometimes relates to Seattle because I live here, but that’s really not the point of this blog. I try to write about China, public relations and art regardless of geographic location.
Feel free to comment at http://seattleguanxi.wordpress.com/ or communicate with us on Twitter or Facebook on what you would most like to see out of Seattle Guanxi.
Ai Weiwei’s Second News Cycle
Aug 15th
Everyone’s favorite artist-activist has been making a second news cycle of headlines recently, following the first cycle of hard news on his release from jail. My favorites reads are from the Wall Street Journal, which provides a handy photo guide to Chinese dissidents, and The New Yorker, which covers the ugly potential beliefs of Ai Weiwei’s interrogators.
Highlights of the news cycle, almost entirely from last Friday, August 12:
- Ai Weiwei’s Google+ profile: +艾未未
- Reuters: Ai Weiwei endured “immense pressure” in detention: source
- Telegraph: Ai Weiwei was subject to ‘immense psychological pressure’ in jail
- TIME Global Spin: A Glimpse into Ai Weiwei’s 81 Days of Detention
- New York Times: Conditions of Chinese Artist Ai Weiwei’s Detention Emerge
- The New Yorker: Ai Weiwei: “We Want to Shame You”
- Wall Street Journal: Ai Weiwei Resumes His Defiance of Beijing
- The Economist: Ai Weiwei: In and out of jail
- Slate: Ai Weiwei Describes “Mental Torture” of Chinese Imprisonment
It is especially interesting to me as a media professional how news sources are all jumping on this news cycle because it’s such a hot story, though it’s difficult to come up with anything new when Ai Weiwei technically can’t do interviews. I’m curious to see which direction this news takes and how Ai Weiwei chooses to continue to speak out publicly through social media, art and banned interviews.
So You Want to Teach English in China? Part 2: How to Succeed Once You’re There
Jun 2nd

Co-emceeing Beijing Geely University's 7th Foreign Language Singing Competition for an audience of 1,000 people. Can you guess which one is me?
- Parents with strong opinions on language education, even if they don’t speak foreign languages themselves
- Expectation that you spend large portions of class time on games or songs
- Students of very young ages, sometimes as young as 2 years old
- Poor listening comprehension compared with writing ability
- Nine-plus years of learning English from native Chinese-language speaking teachers who are not qualified by United States foreign language education standards
- Student difficulty adapting to education styles and philosophies uncommon in China, such as necessary in-class participation and homework assignments
- Much more leniency toward cheating on tests than at U.S. universities
- Students with undiagnosed learning disabilities
- Students assigned to classes by age or grade level instead of language level
- Emphasis on class’ success over individual students’
- Expectation that you teach oral English or culture classes only
- Related to the above bullet point, lack of integrated language education
- General Chinese work culture pattern of more procrastination than in the U.S. and therefore last-minute meeting, substitution, and class addition requests
- Learn at least a tiny bit of Mandarin that you can speak when asked to. Learning how to write a few characters, such as your Chinese name, will impress people, too.
- View my post Chinese Social Media as an Educational Tool for ideas on how to mix entertainment with education and “be a friend” to your students.
- Related to the above, participate in extracurricular activities such as company social activities with coworkers or university student life.
- Give your students in-class group projects as frequently as is practical and fair. Minimize tests and lengthy, individual homework assignments.
- Recognize and reward students for multiple kinds of effort, such as perfect class attendance, studying hard for tests, and helping classmates, separately as well as in combination.
- Show parents measurable results, such as words students have learned how to spell or pronounce.
- Respect process, bureaucracy, and hierarchy. When you think that you have too many meetings or that your young students take too many tests, for example, try to see things from the perspective of your boss and the pressure he or she is under from supervisors.
Do you have any questions? For those who have taught English in China and have anything to add, let me know in the comments.
Internet as a Moving Target by Yang Guobin
May 19th
I recently started reading “The Power of the Internet in China: Citizen Activism Online” by Yang Guobin. I’d like to pull out a quote from the introduction that hit home for me:
“Learning about Internet culture is like learning a new language. Immersion is the most important approach – but immersion in cyberspace has its seductive side. There is always something new: there are new developments related to the Internet, whether technological, social, cultural, or political. Studying the Internet did indeed feel like shooting a moving target. …To be sure, the Internet changes daily. But that does not mean what happened yesterday is meaningless today, for every little development in the past becomes part of the present. …Seen in this way, no research of the Internet can be outdated.”
I love this excerpt from a social media studies lens for two reasons, first because it addresses the idea that books on the Internet (and therefore social media) are pointless because both are changing so quickly, and second because the “always something new” factor is a major challenge I see in credibility of people who work or consult in social media. I have yet to decide if I ever want to make the commitment to constantly pay attention to what’s new online, which I view as a necessary step in social media professionals’ taking me seriously as an industry peer.





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