public relations
Jumpstart Your PR Career on April 3 in Seattle
Mar 11th
My favorite public relations event I went to in college was Public Relations Career Jumpstart, hosted in Seattle every year by the Puget Sound PRSA Chapter. PR Jumpstart 2010 is coming up soon, and if you’re a student or recent graduate looking to work in public relations and within driving distance of Seattle, you should definitely go. It’s on Saturday, April 3, at Seattle University.
Chinese Social Media as an Educational Tool
Jan 24th
A couple of months ago, I decided I needed to do some public relations for myself as a teacher. After having problems motivating the students in one of my classes, my Chinese friends suggested that I make myself seem like more of a friend to the students. I signed up for the most popular instant messenger client in China, QQ, specifically to communicate with students at my university. I also think this is a nice contact information alternative to my phone number, which many students I meet at campus events ask for.
UO PR Grads Who Now…Teach English in Korea
Oct 2nd
Since February of 2009, three of my fellow graduates from the University of Oregon School of Journalism and Communication‘s public relations program have all begun teaching English in South Korea. All three students were interested in international cultures while in college and active in public relations on campus, specifically the Oregon Chapter of the Public Relations Student Society of America. I felt the phenomenon was worth blogging about and interviewed them for this post.
BJ: I think my journalism degree has definitely helped in terms of being an effective English teacher. I am confident in my writing and comprehension of grammar, which were both fine-tuned in the J school. I also think that my leadership roles on campus contributed to my teaching abilities. Classrooms — especially kindergarten classrooms — are dynamic places that present unique and often challenging situations. A teacher has to be flexible yet maintain control and respect. It’s not easy, but my college experience prepared me in ways I never expected.
What do you want to do after your contract is up (if you know)?
Nciku.com is Great, (and so is its PR)
Aug 19th
Nciku is a Web site worth blogging about. It’s a popular site for native English speakers learning Mandarin and vice versa. I’m highlighting what I view as their excellent Web development efforts, public relations efforts, and a little bit of both.
Web development efforts:
- A dictionary with Chinese character handwriting recognition
- Abilities for users to add vocabulary words and sample conversations to the site as well as ask each other language-related questions
- Personal vocabulary lists that the site automatically updates every time a user looks up a new word
Public relations efforts:
- Participation in popular social networks such as Facebook and Twitter
- An accurate, succinct, catchy core message: “More than a dictionary.”
A little bit of both:
- A blog that people actually want to read daily
- An on-site social network
- Multiple levels of involvement for users to choose from (kind of like President Obama’s online election campaign headquarters)
How did I find out about Nciku? Someone on a Facebook group for my university’s Chinese-language students recommended it as a good online dictionary, specifically mentioning its hand-drawing tool. I’ve been using it as my primary Chinese-to-English dictionary ever since, and have recommended it to a few friends, who are happy with it as well. Nciku’s public relations efforts would be fruitless if it wasn’t a Web site that satisfied its users.
Image taken from Nciku.com without permission
Niche Social Network Psychology
Mar 5th

Humans have a psychological need to feel like a part of a group of people like them, a need that Robert D. Putnam, author of “Bowling Alone, The Collapse and Revival of the American Community” argues is disappearing in the United States. Part of the reason people do things like go to art gallery openings and conferences is not just to learn something new, but to be around people who share their passions.
- Twitter – going mainstream, but started as geeks, bloggers and public relations people
- Brazen Careerist – Generation Y members who care about their careers and blogging
- Artreview.com – people who are really into visual art
- PROpenMic – started for PR students and faculty; now includes practitioners
- MyBO – Part of Barack Obama’s campaign, allowed users multiple levels of involvement
- ArtReview.com – Built by a magazine called Art Review using Ning. The site makes it easy to read the magazine through it, but most of its content is art lovers interacting with each other.
- MINI Space – Built by MINI for young, urban professionals in art, design and fashion. The branding connection is these people maximize small spaces creatively the same way MINI cars do.
8 Things I Just Learned About Building Participation in the Arts
Feb 7th

I just read “A New Framework for Building Participation in the Arts“, which offers interesting research insights into arts participation strategy, mostly for nonprofit arts institutions in the United States in a variety of artistic genres.
- They suggest that “building art partipication” is the new word for “audience development.” Audience development implies that people only participate in art via attending live performances or visiting exhibitions. They define art participation to include hands-on, such as making a sculpture or playing a musical instrument; through media, such as watching an opera on television; and live attendance.
- More people in the U.S. attend live performances every year than sporting events.
- On a macro scale, the crossover effect is a myth. An amateur ballet dancer is not much more likely to attend a live ballet performance than a non-dancer, and someone who attends ballet performances is not much more likely to attend concerts than someone who doesn’t attend either.
- I already knew that education was a huge factor in determining arts participation, but I didn’t know it was the single most important factor.
- Art managers need to make their product accessable via media to people with flexible and unpredictable schedules. Three quarters of people in the U.S. consume art through media.
- Opportunities for art enthusiasts to interact with each other and be part of groups of other art enthusiasts fulfills a major psychological need in U.S. society.
- Unless you have way more resources than a typical nonprofit art organization, it’s pretty hard to simultaneously deepen, broaden and diversify your audience.
- In order to get why people with more education in and experience with art enjoy it, think about the analogy to sports. People are much more likely to enjoy a baseball game if they know the rules and background about the players, and they usually go for the first time with a family member or friend who invites them.
I’m a Star
Feb 5th
Jessica Lomelin interviewed me on my experience working in China for a blog post, which was mentioned to a large lecture full of International Communication students at the University of Oregon. Jessica and I got to know each other last year from working in the same groups in two of our public relations classes and serving on the Executive Board of the University of Oregon Public Relations Student Society of America (PRSSA) Chapter together. She’s now a team assistant at the Seattle office of Weber Shandwick. You can read the post on her blog here. For those of you behind the Great Firewall of China, I’ve copied and pasted the full text below:
One of the things I love most about public relations is that it is a limitless job and thrives for people that are curious, open-minded and eager. Public relations although primarily conducted in the United States, requires people to think globally, wether in regards to campaigns, event planning or media relations. We most often see Senior-level practitioners have the chance to work abroad, but I always love re-telling stories of young pr practitioners who took their chances and began their careers…abroad.
I interviewed Beth Evans, a former classmate of mine at the University of Oregon, who upon graduation, decided to move to Beijing, China. She has been there for about six months and has already fully immersed herself in the culture and has been a valuable tool to many companies she’s worked for.
Q: What influenced you to work abroad?
A: I can’t remember a specific time when I decided I wanted to work abroad. I studied abroad in Beijing in the fall of 2005 and didn’t want to leave, which is when working abroad became a definite possibility. Since then, which country I worked at became a low priority as the industry, city size, and job duties were all more important.
Q: How much did networking come into play when finding a job? What was more influential, your network or your skill set?
Q: What was expected of you upon being hired?
Q: What qualities do you think employers look for that Americans have that would be an asset to their organization?
Q: What have you learned from working abroad that you couldn’t have learned in the US?
Q: Any fun characteristics about working in China you can provide?
Q: How was it working in Beijing during the Olympics?
Where Art and Public Relations Intersect
Dec 17th
Chinese Art Organization’s Press Release
Jul 6th
I’ve become someone fascinated with Ullens Center for Contemporary Art, located about a five-minute walk from my work and known as the first non-profit art organization in China. Here’s a copy of its press release on changing chief curators, followed by the English version from Google Translate. The translation’s definitely not perfect, but you get the idea.
新闻稿敬请发布20080513
尤伦斯当代艺术中心首席策展人、副馆长秦思源将离职并开展他的独立策展人生涯,郭晓彦继任为中心的首席策展人
尤伦斯当代艺术中心馆长杰罗姆·桑斯宣布原UCCA副馆长兼首席策展人秦思源将离开艺术中心。从开馆至今,秦思源为这一座非营利机构提供了关键性的贡献以及努力,并且建设了完备且具高度专业的艺术团队,为艺术中心在中国的发展成功地规划了一系列的展览、艺术教育课程,以及相关的推广工作。
关于离开尤伦斯当代艺术中心的决定,秦思源表示是源于他自我个人职业规划的考虑。秦思源表示:“我希望下一步能以一个独立策展人以及艺术家的身份,与其他艺术家与艺术机构更紧密地合作……,我在UCCA的工作经验,对我是弥足珍贵的。”
新任首席策展人郭晓彦,早在尤伦斯当代艺术中心开幕之前(2007年9月),便以策展人的身份加入其中。她将为艺术中心发展成为中国当代创作发声场,发挥重要的作用。郭晓彦曾参与中国首家民间美术馆“上河美术馆”(成都)的组建和管理工作。2002年任广东美术馆“广州三年展”办公室副主任,策划人,策划、组织很多重要当代艺术展览和活动,2005年11月任第二届“广州三年展”策划人之一。2004年,郭晓彦作为助理策展人在法国里昂当代艺术馆策划 “中国年”展览。
杰罗姆·桑斯表示,尤伦斯当代艺术中心感激秦思源的卓越贡献。在他所完成工作的基础上,郭晓彦将继续大力发展艺术中心的各项艺术项目,深入进行与国际艺术领域的对话。
作为一个国际化的平台,尤伦斯当代艺术中心展示来自中国当代艺术最新创作的初衷将一直延续。在未来数月,中心的艺术计划将增加一系列与中国艺术家合作的全新项目。
尤伦斯当代艺术中心是一座非盈利的综合艺术中心,由收藏家尤伦斯夫妇出资建造,2007年11月正式开幕。艺术中心推出包括知名和年轻艺术家的展览,致力于打造一个通过教育、研究项目分享当代艺术体验的平台。
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Please press release issued 20080513
You Lunsi Chief Curator of Contemporary Art Center, Qin, deputy director of the source will carry out his resignation and an independent curator career, Guo Xiaoyan successor as the center’s chief curator
You Lunsi Contemporary Art Center curator of the UCCA杰罗姆桑斯announced that Deputy Director and Chief Curator Qin source will leave the Arts Centre. From the opening date, Qin source for a non-profit organizations that provide a crucial contribution and efforts, and building a comprehensive Juju highly professional team of art for art center in China’s development and success of planning a series of exhibitions, Arts education courses, and the related promotional efforts.
You Lunsi left on Contemporary Arts Centre’s decision, Qin said the source of self-originated from his personal career planning considerations. Qin source said: “I hope that the next step can be an independent curator and artist’s identity, with other artists and art institutions work more closely……, I UCCA of work experience, I was invaluable.”
The newly appointed Chief Curator Guo Xiaoyan, as early as You Lunsi before the opening of Contemporary Art Centre (September 2007), then to join the identity of the curator. She Arts Centre will develop into China’s contemporary creative voice market, an important role to play. Guo Xiaoyan have been involved in China’s first folk art museums “on the River Art Gallery” (Chengdu) the establishment and management. In 2002 the Guangdong Museum of Art, “the Guangzhou Triennial” deputy director of the office, planning, planning, organizing many important contemporary art exhibitions and activities, in November 2005 of the second session, “the Guangzhou Triennial” planning one. In 2004, Guo Xiaoyan as Assistant Curator of Contemporary Art in Lyon, France planning “China Year” exhibition.
杰罗姆桑斯 said, You Lunsi Contemporary Arts Centre grateful Qin’s outstanding contribution to the source. In his work done on the basis of Guo Xiaoyan will continue to vigorously develop the arts centre of the arts projects, in-depth and international artistic dialogue.
As an international platform You Lunsi Contemporary Art Center display contemporary art from China as the creative mind would have been extended. In the next few months, the center of a series of art projects will increase cooperation with the Chinese artists of the new project.
You Lunsi Contemporary Art Center is a non-profit integrated arts centre, funded by collectors You Lunsi couples construction, in November 2007 was officially opened. Arts Centre launched, including well-known young artists and the exhibitions, to create a through education, research projects to share the experience of contemporary art platform.
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China likes PR graduates
Jul 2nd
I’ve been in Beijing for about six days and 22 hours so far. The reason I haven’t blogged yet is partially due to technical difficulties, but also because I think it’s wise for me to allow time for me to collect my thoughts before jumping on particular topics because I experience about as much in a day here as I do in a week in the United States.
One topic that is particularly relevant to both my Ning networks, PROpenMic and Considerations: The Art in Marketing is how locals view my major. I was worried that I might face a little workplace discrimination because I majored in neither art nor Chinese. However, I’ve found the opposite is true. Everyone I’ve met has said that public relations is a very good major. My employer’s president remarked that he’s working on a project to open a huge building that will require a lot of public relations work.
My supervisors seem to think my most valuable human capital is in my native English speaking ability, public relations education and internship experience. I’ll eventually become fluent in Chinese by living here, and I can learn about Chinese contemporary art by working here and visiting Web sites my direct supervisor suggests.
Of course, all my friends and colleagues either study at the Central University for Nationalities or work in the fabulous 798 Art Zone, so I can’t speak for the entire Chinese population. However, this country does appear to be undergoing essentially an industrial revolution, which creates an exponential demand for public relations. I learned in my college classes that the public relations major began in the U.S. and is much rarer in other countries.
Do you want to get a job in China? I’d say it’s hard to find a public relations job here unless you have a strong network related to China in your home country. I got mine because my randomly assigned roommate was from Beijing and knew someone who was prestigious within this art community. (So much for all my active networking in college, right?) My friend and former classmate Jessica Lomelin found in her job search that many worldwide firms’ offices prefer to hire locals so they won’t have to deal with immigration processes.
I suggest that you either get involved with your college’s Chinese student group or move here to teach English. One of my friends gets paid 200 Chinese dollars (30 USD) an hour to teach Korean children here full-time. Through these tactics, you’ll develop the necessary network to break into the public relations market. Lastly, make sure people know you want to work here! The day I graduated, I received a job offer out of the blue for an excellent job in China from a student looking to replace himself, which I had to decline because I already had this one. The reason? Pat Curtin, Ph.D., knew I had a strong interest in working in China and referred me to the e-mailer.
Your comments are welcome. What are your experiences looking for and working in jobs outside your home country?
*Note: This is the same post that appeared on my PROpenMic profile’s blog on July 1, 2008.

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