Posts tagged arts management
I just read “A New Framework for Building Participation in the Arts“, which offers interesting research insights into arts participation strategy, mostly for nonprofit arts institutions in the United States in a variety of artistic genres.
- They suggest that “building art partipication” is the new word for “audience development.” Audience development implies that people only participate in art via attending live performances or visiting exhibitions. They define art participation to include hands-on, such as making a sculpture or playing a musical instrument; through media, such as watching an opera on television; and live attendance.
- More people in the U.S. attend live performances every year than sporting events.
- On a macro scale, the crossover effect is a myth. An amateur ballet dancer is not much more likely to attend a live ballet performance than a non-dancer, and someone who attends ballet performances is not much more likely to attend concerts than someone who doesn’t attend either.
- I already knew that education was a huge factor in determining arts participation, but I didn’t know it was the single most important factor.
- Art managers need to make their product accessable via media to people with flexible and unpredictable schedules. Three quarters of people in the U.S. consume art through media.
- Opportunities for art enthusiasts to interact with each other and be part of groups of other art enthusiasts fulfills a major psychological need in U.S. society.
- Unless you have way more resources than a typical nonprofit art organization, it’s pretty hard to simultaneously deepen, broaden and diversify your audience.
- In order to get why people with more education in and experience with art enjoy it, think about the analogy to sports. People are much more likely to enjoy a baseball game if they know the rules and background about the players, and they usually go for the first time with a family member or friend who invites them.
Yesterday I was fortunate enough to join the employees of the consulting firm H!TANG & China Creative Connections for lunch. It’s a cool company with a great work culture. H!TANG & CCC is an arts management firm of about a dozen employees. Employees work on projects such as planning fundraising trainings for clients’ employees and managing client events. Its workforce is about half Chinese employees and half employees from a variety of European countries. Most of the Chinese employees have formal training in arts management.
Something surprising – and fabulous – is about half the staff is interns. What a great place to intern! I grilled founder Felicia Schwartz on the internship program so I could share it with others. Interns work full-time for a minimum of four months, and get paid commission per project. Most interns take Chinese classes for part of the day and form their schedules accordingly. Language skills vary per project, but generally Hitang and CCC prefers interns who are good enough at Chinese and another language to use both on the job.
Want more info?
or e-mail info(at)hitangandccc.com