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Just Started a Second Blog: Seattle Guanxi
Oct 22nd
I’d like to let everyone know that I’ve just started my first group blog, Seattle Guanxi, on public relations, social media and China as they relate to Seattle. I will still maintain this blog, Beijing Duck.
Three factors motivated me to ask Veronica Truong to start a group blog with me:
- I realized I knew some cool people in Seattle who, like me, were into both public relations and China.
- I noticed a lot of China-related stories in Seattle media that were obviously driven by public relations practitioners, such as the Bing/Baidu partnership and the opening of the Seattle Chinese Garden, which I could blog about.
- I remembered that during his presentation at Puget Sound PRSA’s 2011 Jumpstart event, Scott Meis recommended group blogging as a way to excel in online personal branding for a relatively low time commitment.
We’re hoping that Seattle Guanxi will be not only a blog but a resource, which is why we include suggested events and groups on our site. We are also considering including Seattle area job and volunteer postings related to the blog’s topics.
In my opinion, successful new blogs today rely heavily on community, include video and treat the blog’s site as part of a content ecosystem that also includes Twitter and Facebook. We plan on incorporating all of these into Seattle Guanxi, accomplishing the community part by interviewing and including contributed posts from people who are more influential and popular than us. You will see video through our own vlogging and hopefully video interviews, as well. We also have a @seattleguanxi Twitter handle and Seattle Guanxi Facebook page that we will use within the contexts of those two sites’ own communities.
How is Seattle Guanxi going to be different than this blog, Beijing Duck? Well, in addition to the community features listed above, the content focus is different. Beijing Duck’s content sometimes relates to Seattle because I live here, but that’s really not the point of this blog. I try to write about China, public relations and art regardless of geographic location.
Feel free to comment at http://seattleguanxi.wordpress.com/ or communicate with us on Twitter or Facebook on what you would most like to see out of Seattle Guanxi.









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